Jakarta, April 7, 2026 — Following the controversy that arose after the display of promotional materials for the film Aku Harus Mati on billboards in several regions, the Film Censorship Board of Indonesia (LSF RI) plans to formulate a new policy. This policy will establish guidelines for the placement of film promotional materials in public spaces to ensure they comply with age classification standards suitable for all audiences.

“Therefore, there should be no promotional materials for films classified for adults displayed on main roads or in malls where they can be seen by everyone. We want materials placed in public spaces to follow classifications suitable for all ages,” said LSF Chair Naswardi in a statement on Tuesday (April 7, 2026).

He explained that LSF focuses on its duties and functions of assessing and reviewing films, while matters related to the placement of advertisements fall under other institutions. In developing this policy, LSF will coordinate with the Ministry of Home Affairs and relevant local governments regarding permits for film promotional advertisements, ensuring they adhere to the Film Censorship Approval Certificate (STLS) and the established age classification.

Naswardi emphasized that every film granted an STLS is evaluated not only from a technical perspective but also with consideration for public protection. “LSF prioritizes viewing literacy and the protection of vulnerable groups. This is part of our program priorities,” he stated.

All materials, including promotional content, may be submitted simultaneously or at different times by the film owner. For Aku Harus Mati, the submissions were made at different times, and all were classified as Adults (17+).

“When a film has been classified as suitable for ages 17 and above but is displayed in open public spaces, it becomes a concern for film owners and producers. LSF assigns an adult classification, while public spaces are accessible to everyone, including children,” Naswardi added.

The film Aku Harus Mati was declared to have passed censorship by LSF under STLS Number: 25798/D17/J1/P1.N/08.2030/2025, dated August 7, 2025, for theatrical release starting April 2, 2026. Billboards promoting the film, directed by Hestu Saputra, sparked controversy and were taken down by authorities in several regions, including the Provincial Government of the Special Capital Region of Jakarta and the Malang City Government, as they were considered overly provocative, insensitive to mental health issues, and potentially capable of causing fear or negative psychological effects, particularly among children. (Nuz)